Friday, 15 January 2016

Get a Software Patent to Protect Yourself, But Be Prepared for a Frustrating Process

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For a software startup, a patent can be the intellectual property providing the key competitive advantage, or it can be an expensive non-defensible bureaucratic nightmare -- or both. I still generally advise software startups to file a patent as a barrier to entry from competitors and to increase their valuation by investors, but every entrepreneur needs to understand the tradeoffs.
Related: 7 Apple Patents We Hope Will Be Used to Make Actual Products
Most experts agree that the software patent process is in disarray, and you can find a long Wikipedia article on the debate, as well as many strong views from key industry players. Some argue to simply eliminate software patents, while others put their hopes in U.S. patent reform legislation and an international Patent Cooperation Treaty to mitigate the challenges.

1. Every business is global, but patent rules differ around the world.

There is no such thing as a world-wide patent. There are at least five major international jurisdictions, and the protection you receive in each depends on meeting the unique required rules and on whether that jurisdiction has any meaningful enforcement mechanism or intent.

2. The patent application and approval process is expensive and slow.

Even if you start with the U.S. and the European Union to cover the largest opportunities, startups who can't do the work themselves should count on spending $10,000 per patent per area and up to four years for final approval. That's more than a lifetime in today's technology.

3. Patent offices can't keep up with software technology.

It's impossible for any patent jurisdiction to keep staff up to speed and qualified to validate significant innovations in a complex and rapidly changing technology, where trivial innovations are not obvious. The standard issue patent duration is 20 years, which is far too long in the software business.

4. The patent application process has become a legal negotiation.

The reason that lawyers get large fees for patent filings is that legal negotiation and strategy have become more important than technical merit. Patent lawyers know how to frame claims broadly, with legal wording, to negotiate the success of some at the expense of others.
Related: What Good Is a Patent if You Can't Enforce It?

5. Patents can become a commodity for buying and selling.

Some companies called patent trolls purchase or license software patents to build a portfolio that they can sell to the highest bidder or use to hold startups hostage due to limited resources through royalties and litigation. Rather than protection, this can be seen as a tax on innovation.

6. Patents are counter to open source initiatives and free software.

The free and growing open source software community, which covers most mobile and web apps, oppose software patents as impeding or prohibiting the distribution of free software. By definition, patents limit the commercialization rate and range for a new innovation.

7. All patents require public disclosure.

This is positive, in educating the public by making them aware of an unknown or non-obvious software invention. On the other hand, it can be negative to an entrepreneur inventor who needs more time to capitalize on a competitive advantage or wants to benefit from licensing or sale of the patent.

8. Unlike hardware, software is already covered by copyright.

Copyright intellectual property protection is already given automatically and immediately without the need to register the copyright with a government. Copyright, on the other hand, only protects expression which can be reworked substantially to hide theft without changing function.
In any case, I believe maximum protection for your intellectual property should always be sought by entrepreneurs to increase their sustainable competitive advantage and increase their valuation to investors and potential acquirers.
The smart ones continue to judiciously apply for patents but only in the jurisdictions where the opportunity is greatest, using their own resources to keep the costs down and limiting their claims to only the most defensible and valuable. It pays to understand the tradeoffs, but it doesn't pay to let an emotional debate stand in the way of your business success.




Author Bio:
Name:                     Martin Zwilling
Website:                 http://www.startupprofessionals.com/
Article URL:        http://www.entrepreneur.com/article/269495

Little Biography:
Martin Zwilling is the founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. The author of Do You Have What It Takes to Be an Entrepreneur? and Attracting an Angel, he writes a daily blog for entrepreneurs and dispenses advice on the subject of startups. 
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Thursday, 14 January 2016

8 Initiatives to Make Your Customers Loyal Advocates

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If you can't provide a memorable customer experience, your startup won't survive very long these days. According to many observers, we can thank or blame technology for these higher expectations, providing information at the speed of light, leading everyone to expect more. You now need more than loyalty from your customers -- they need to be your best advocates.
Related: The 4 Easiest Ways to Supercharge Your Social-Media Marketing
In case you don't understand the urgency, just be aware that according to a recent Forrester report, nearly 95 percent of your competitors are saying that providing a good customer experience is their top strategic priority. The bar is being raised, so every entrepreneur needs new initiatives just to stay in the ballgame. Here are some key ideas to get you started:

1. It all starts with the right people on your team.

Make sure you only hire top-notch employees who can relate to the demographics of your customers, and make sure they share your vision and expectations. The days of pushing new and marginal performers into customer service are gone. Every job on your team drives your customer experience.

2. Personally listen and interact with customers regularly.

Some entrepreneurs are so focused on their technology, they assume their customers think the same way. If you and key members of your team haven't talked to a real customer this month, you have missed some evolving needs and shifting expectations. Lost customers provide the best input.

3. Promote by example a superior customer experience mindset.

A mission of superior customer service is more than words in the board room or words in front of customers. It must be written down, with measurable team objectives, validated by metrics and compared against competition. Most importantly, your actions speak louder than words.

4. Be a visible role model for customer urgency versus emergency.

Many startup founders are great at putting out fires at the expense of urgent customer priorities. Customer-centric leaders display a calm but visible urgency for improving the customer experience during all stages of business evolution and growth. Culture growth follows the leader.
Related: 5 Simple Ways to Reach Customers

5. Aim your customer experience at their hearts.

Emotional connections are often more valuable than money in building loyalty, differentiation and an exceptional customer experience. Move from customer friendliness to customer charisma. A business with charisma gives the customer something very special, and they want to tell others about it.

6. Make your customer experience fun for all constituents.

A business that is not employee-friendly will not be customer-friendly. All processes need regular updates, so a non-punitive feedback mechanism is important. One approach is to give frequent rewards to your team and special discounts and exclusive promotions to your best customers.

7. Provide coaching and mentoring as well as training.

Formal training for the team is just the beginning, not the end. Customer-centric founders have found that interactive coaching and mentoring by experienced peers is more effective and positive in keeping everyone up to speed on trends, competition, customer demands and technology.

8. Give team members and customers incentives to improve the experience.

Engage team members in creating the experience as well as fixing problems. Encourage and motivate them with the freedom to do their jobs by providing bonuses and giving credit along the way for every contribution. Engage your best customers in the process as well.
Maybe you still remember the days when competitive advantage was all about economies of scale, advertising power and service versus price. Today, with instant low price search, ordering via smart phones and unfiltered online reviews everywhere, the advantage has shifted to companies who can make the whole customer experience positive.
If you wait for poor experience reports before you start, it's probably too late to recover..





Author Bio:
Name:                     Martin Zwilling
Website:                 http://www.startupprofessionals.com/
Article URL:        http://www.entrepreneur.com/article/254850

Little Biography:
Martin Zwilling is the founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. The author of Do You Have What It Takes to Be an Entrepreneur? and Attracting an Angel, he writes a daily blog for entrepreneurs and dispenses advice on the subject of startups. 
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