Monday, 28 December 2015

7 Skills to Thrive, Not Just Survive, in Any Career

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Career growth in today's fast moving environment requires all the skills that we normally ascribe only to entrepreneurs -- ability to adapt, change, be innovative, resilient and stay in constant learning mode. The days are gone when you were able to focus on a specific skill set in school and hone that expertise into a satisfying career for the rest of your working life.
Related: 3 Reasons Why Your Best Employees Leave for New Opportunities
Business career growth and success now requires thinking like an independent entrepreneur, even if you have chosen to climb the corporate ladder. Here is my list of critical skills that are second-nature to every successful entrepreneur and I believe are equally valuable to corporate professionals and executives today.

1. Accept change as the only constant in business.

Conforming to the way things have always been done in a company is a career killer as well as a company killer. For entrepreneurs, change is the door to opportunity, so be proactive and make it happen. Assume your role needs to change every couple of years, or you are falling behind.

2. Develop and continually refine your competitive advantage.

Entrepreneurs know that no competitive advantage means failure. Corporate professionals don't realize that peers are their career competitors, so they get annoyed if another one is treated as ahead of the pack. Always be working to learn and demonstrate a clear skill lead in your domain.

3. Demonstrate an ongoing sense of urgency on every task.

It's easy for professionals in a large organization to become complacent. Entrepreneurs understand that every aspect of customer satisfaction and business requires a sense of urgency to win. Change in a corporate environment can also happen quickly, so always keep a sense of urgency.

4. Don't be hesitant to take calculated risks.

In the world of an entrepreneur, taking no risk is the riskiest thing you can do. Too many corporate professionals believe that taking no risk is the smartest thing to do. No risk means no gain in today's world. Calculated risks are those with a low downside potential, but offer a large opportunity on the upside.
Related: 4 Reasons Employees See a Bleak Career Path and Quit

5. Proactively seek out new career opportunities.

Many professionals feel that if they do a good job, someone above them will seek them out for a better position. Entrepreneurs know that even the best new businesses don't get found without effective marketing, testimonials and positioning work. Smart corporate professionals make their own luck.

6. Build more and better relationships outside your domain.

Good entrepreneurs know that who you know is often more important than what you know, especially as you look for new opportunities. Entrepreneurs continually expand their network of advisors and experts. Professionals trying to win on a solo basis are destined to be lost in the shuffle.

7. Approach your career as an unfinished work in progress.

Approach each day as an opportunity to learn new things, and grow into a changing role. Entrepreneurs know that their current solution is really a beta for the next one, and if that change takes too long, the business fails. Smart professionals never get comfortable with the status quo.
In every case, entrepreneurs understand that their success depends on a successful interaction with the environment around them, including economic, cultural and social issues. Corporate professionals often see themselves in a narrow tower, and become less sensitive to any outside forces. Everyone needs to think purposefully about how and where they choose to live and work.
I'm convinced that all members of the human species were originally born as entrepreneurs, and the skills and instincts that served them well to be survivors are still valuable today, whether you are managing a business or managing a career. If career growth and job satisfaction are your objectives, just pretend that you are an entrepreneur and your career is your business.
Your real challenge is to thrive -- not just survive.




Author Bio:
Name:                     Martin Zwilling
Website:                 http://www.startupprofessionals.com/
Article URL:        http://www.entrepreneur.com/article/254267

Little Biography:
Martin Zwilling is the founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. The author of Do You Have What It Takes to Be an Entrepreneur? and Attracting an Angel, he writes a daily blog for entrepreneurs and dispenses advice on the subject of startups. 
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Monday, 23 November 2015

7 Traits That Define Work Productivity Superstars

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Whether your business is a startup or large corporation, you need at least a few superstars who can get things done, despite all the challenges and distractions in the world today. Certainly, we've all heard the excuses of those who can't or won't perform. We've heard the repeated demands on our time.
Related: 16 Productivity Tools Useful for Every Entrepreneur
Further, we've been frustrated by how long some people need to finish a task, and how few results we see from many of our team members.
That's why recognizing, hiring and retaining the most productive people is "job one" for every leader in every business. I have learned from my own years of experience in companies large and small that those people who are the smartest or have the best resume-style qualifications may not be the ones everyone counts on to get the most work done.
What non-resume qualities should a leader look for? Here are the key characteristics I prize:

1. Focuses on completion rather than blind adherence to a defined work process

Processes should be guidelines to achieve a result; they shouldn't just be a compliance road map. People who look for process innovations, to achieve the desired results in the quickest possible time frame, get more done. The maximum value should be on getting things done, where no process has yet been defined.

2. Knows how to read people and navigate organizational hierarchies

Working effectively with other people is the only way to get more done than any one person can accomplish. The same is true of working outside your organization, with the outside powers-that-be. Being able to work with politicians without becoming one is a trait I especially prize.

3. Makes non-threatening decisions with humility and patience

Highly emotional reactions and outbursts are rarely productive in business environments. Instead, calm and resolute determination generates support for the task at hand, rather than distracting from it. People who get things done should be aggressive but not confrontational.

4. Capitalizes on a powerful position title without using it as a stick

Effective leaders get more done by using their power position to ask for help, rather than assigning people to tasks. They know that listening and rewarding can often be more persuasive than giving orders with penalties for non-compliance.
Related: 10 Bad Work Habits to Eliminate Before Becoming an Entrepreneur

5. Builds a reservoir of goodwill without asking for anything in return

Good business and good working relationships must always be seen as unconditional, meaning not motivated by an expectation of future payback. The result will be people and organizations wanting to help you, rather than feeling an obligation to contribute.

6. Acts within the existing culture, while working to improve it

New challenges should be seen as an incentive to be more creative, rather than an excuse to fail or pick a fight. People who get things done lead change by example, positively showing a better way within the culture. Culture change becomes voluntary, not forced.

7. Displays 'street smarts' and real domain experience.

These are the people who can quickly provide examples of how they were personally able to overcome unusual challenges and achieve results. They also are proud to relate their experience in helping other people on their team overcome hurdles and achieve common objectives.
Overall, one of the best and most visible attributes of people who get the hard work done is that they love to be challenged, and get their satisfaction from resolving problems and getting results. The down side is that they may be easily bored, and quick to look for greater challenges elsewhere if you are not attentive with your leadership and organization, or reward the wrong things.
If your team is like many described in recent surveys -- where only 13 percent of the members surveyed described themselves as fully engaged -- you can bet that the rest will lack the characteristics needed to be the superstars that I have outlined here.
It may be time for you to take a hard look at your hiring, training and motivation systems, to improve your superstar hit ratio. The success of your business depends on it.




Author Bio:
Name:                     Martin Zwilling
Website:                 http://www.startupprofessionals.com/
Article URL:        http://www.entrepreneur.com/article/253149

Little Biography:
Martin Zwilling is the founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. The author of Do You Have What It Takes to Be an Entrepreneur? and Attracting an Angel, he writes a daily blog for entrepreneurs and dispenses advice on the subject of startups.
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Sunday, 2 August 2015

Expat rates: good news at last for offshore savers

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The tide appears to have turned for expat savers – and not before time. Rates are on the way up with one of the major offshore banks increasing all its fixed – and one of its variable – rate accounts. Nationwide International has increased rates on its six-month, one-year and three-year fixed deals and has also increased the rates on one of its notice accounts.
For six months, the new rate is 1.56pc on a balance of £5,000 or more, up from 1.35pc. Nationwide International's new one-year fixed rate is 1.65pc, compared with 1.45pc before. And for three years, Nationwide International is now paying 2.05pc, up from 1.85pc. On variable rates, it has launched a new issue of its Bonus 95 account paying up to 1.55pc on balances of £25,000 or more (1.05pc for balances of £5,000-24,999). It was paying 0.1 of a point less previously.
Nationwide International is the first offshore bank to respond to the Governor of the Bank of England Mark Carney's speech last month which suggested that base rate could go up as early as before the end of the year. But more are likely to follow. Indeed Santander's Isle of Man branch and Santander Private Bank usually announce new rates in the first week of the month and could choose to change their one-year fixed rate, which has not moved since May, this time around.
Now that Nationwide International has increased rates, some other providers' deals are looking less competitive. The new Nationwide fixed rates have shot to the top of the tables for their particular time periods. For three years, Nationwide International's rate of 2.05pc only just pips Skipton International's deal of 2pc. But Nationwide's deal is on a lower minimum deposit of £5,000 – Skipton's three-year rate demands you save at least £10,000.
Interestingly, the changes at Nationwide International only serve to show how relatively unattractive two-year fixed rates are. Nationwide doesn't have a two-year deal. Neither do Permanent Bank International and Skipton International, the other two banks which tend to offer the best fixed-rate deals. That leaves Santander (and Santander Private Banking) topping the charts for two-year fixed-rate deals at 1.15pc or Natwest Offshore at 1.1pc. These rates are far less than you can get on a one-year fixed rate.
Indeed the new Nationwide International rate of 1.65pc is the best rate seen for a while. A year ago, the top one-year fixed rate was 1.5pc (from Permanent International), so if your money on that bond is now maturing then you will be able to reinvest your cash again for one year but at a better rate. The 1.65pc Nationwide International rate is a lot higher than the next best on the market – Investec Bank (Channel Islands) which is paying 1.3pc on a high minimum balance of £100,000. Permanent Bank International has the third best rate of 1.2pc on a minimum £20,000.
For the very short term fixed-rate savings accounts, Nationwide International is now paying 1.56pc fixed for six months on a low minimum balance of £5,000, up from 1.35pc. Even the previous rate was far above comparable offers from other banks – and the 1.56pc is more than 0.5 of a point better than its closest rival. That is Investec Bank (Channel Islands) which is paying 1.05pc fixed for nine months, rather than Nationwide International's six, on a minimum of £100,000. Permanent Bank International also has a nine-month fixed-rate offer, of 0.85pc on a minimum of £100,000 again.
The only variable rate Nationwide International has chosen to increase this time is its Bonus 95 account. The new issue of this account pays 1.55pc compared with 1.45pc and, as with the previous issue, demands 95 days' notice for withdrawals. The new Nationwide International Bonus 95 account is not the top rate for a variable rate notice account but it is not far behind.
The best variable rate notice account deal is still Skipton International's Saver 150 which pays 1.75pc on a minimum £10,000. The notice period on the Nationwide International deal is lower than the 150 days demanded by the Skipton, but the Skipton rate is better and the minimum deposit is £15,000 lower.



Author Bio:
Name:                     Charlotte Beugge
Website:                 none
Little Biography:
Financial specialist Charlotte Beugge writes about investment opportunities and interest rates for British expatriates.
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Tuesday, 21 July 2015

25 Valuable Lessons from Seriously Successful Writers

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Stop it.
Stop feeling sorry for yourself.
You might think your problems are special, unique, or impossible for anyone else to understand. But you know what?
As writers, we're all struggling with the same basic problems.
You're not the only one who doesn't know what kind of writer to become.
You're not the only one who spends hours tinkering with sentences – and still hates them.
And you're not the only one who'll do anything – clean the bathroom, service the car, even run a marathon – to avoid sitting your butt in that chair and doing the work.
Almost every writer faces problems like procrastination, perfectionism, and self-doubt at one time or another. Even the successful ones.
But the feeling of being totally alone on your writer's journey is insidious.
It gnaws at your confidence and weakens your resolve.
It causes talented writers to give up when all they need to do is keep going.
And that needs to stop right now …

Why Being a Writer Is Like Driving in the Dark Without a Map

Imagine the scene.
You're driving along a deserted road.
You haven't seen another car, another person, or even a road sign in hours.
The car's old engine has been making a strange rattling sound since you left home, and each time you hit another pothole, you think it might drop right out.
Regardless, you push your fears aside, sit up straight in your seat, and keep driving.
Because while your destination is not on any map, others have told you it's worth the journey.
But it'll be dark soon, and the fuel gauge is straying dangerously close to empty …
The recently departed American historical author E.L. Doctorow once said:
"Writing is like driving at night in the fog. You can only see as far as your headlights, but you can make the whole trip that way."
It's a powerful metaphor, but if you're anything like me, you hate feeling lost.
You can't stand the sense that you might be on the wrong track, leaving a trail of misspent time and effort.
Like most writers, I longed for road markings, or helpful directions from someone who'd made the same journey before me.
That's why I asked 25 top authors, bloggers, and entrepreneurs one simple question:
What was your greatest writing or creative challenge, and how did you overcome it?
This is what they said.

On… Getting the Words Down

1. Ryan Holiday – American author, writer, and marketer

Every writer's challenge is to figure out exactly what it is that they have to say, specifically what only they can say.
For me, that was a question that had to be answered more with living than with writing.
Going out and doing unusual things was how I ultimately answered it.
That's what put me on my writing path today.

2. Joel Friedlander – Blogger, writer, publisher, designer, and writing coach

The biggest challenge I've ever faced as a writer was writer's block.
Although I wrote tons of "corporate" or business-oriented pieces, I felt I had no access to my own creative potential, I was just a journeyman, a wordsmith, someone who wrote to other people's agendas.
The way I solved it was by signing up for a free-writing group.
In this setting, the instructor identified me as a "crushed creative" and showed me many free-writing techniques that would give me access to the unending stream of creativity that's running all the time in my imagination.
Since that time I've never had a difficulty writing, and I built my blog on this ability to write quickly and effectively, in accordance with my own creative impulse.

3. Shawn Coyne – Editor, publisher, literary agent, and writer

The biggest writing challenge for me is actually putting my bottom in the chair and beginning.
How I overcome it is to remember that every writer I've ever known has faced the same problem.
The book that really made me understand this general Resistance to doing the work necessary to create a piece of prose is one I acquired and edited years ago… Steven Pressfield's The War of Art.
That book, to this day, lets me know I'm not alone while at the same time, it kicks me hard enough to get me in that chair and begin typing.

4. Joanna Penn – New York Times and USA Today Bestselling Thriller Author, speaker, and entrepreneur.

The biggest writing challenge continues to be actually sitting down to write.
Resistance, as Steven Pressfield calls it, will always find a siren song to call you away.
The only way to overcome it is through routine and habit. Sit your butt in the chair and reach whatever goal you have set – that may be a time period or a word count.
I put headphones on and listen to rain and thunderstorms on repeat – this repetition of sound helps me write in different physical places and drowns out the distractions.

5. Len Markidan – Blogger, marketer, and Fortune 500 productivity consultant

The biggest challenge I've always faced has been actually getting words on the page.
I'm a born procrastinator (I even dedicate an entire site to how I've overcome this) and can almost always find something more appealing to do than whatever I've defined as "work."
Over the years, I've realised that rather than addressing this problem through brute force, I could make my life much easier by building habits and systems around my own shortcomings.
One thing I do now, as soon as I sit down at my desk, is write a single sentence.
A simple, achievable goal that's so easy, I'm not inclined to put it off for later.
That's often the hardest part, and once I have one sentence on the page, the rest often flows freely.

6. Nick Loper– Blogger, entrepreneur, and coach

For me, the biggest writing challenge is staring at the blank screen and feeling the pressure to create something awesome from nothing.
It sucks!
So what I've started doing to combat that is keeping a couple of "idea" files on hand where I store any potential blog post or future book idea.
I just use Google Docs on my computer and the built-in Notes app on my phone.
When I'm in need of inspiration, I'll just browse through these files and pick the topic that sounds exciting.
On the writing side itself, I've found some success recently in outlining my work first, which I never used to do.
I find it helps organize my thoughts rather than just brain-dumping on the page, and actually makes the writing faster because it's like filling-in-the-blanks instead of starting completely from scratch.

On … Being Productive

7. Sue Anne Dunlevie – Coach and mentor for bloggers

As my blog became more popular over the last 12 months, my biggest challenge was to keep to my writing schedule.
Sure, it was easy to write for my blog when I didn't have 100 emails a day and didn't have 1-1 clients to coach.
Once I added on clients and had to take care of so many emails, I started neglecting my writing. Which is so ironic – I got into blogging because I love to write.
In the past 3+ years, that was the best part of my business.
I relish getting a fresh yellow pad and my favourite pink pen and sitting down to write.
That was my flow time – my relaxation time.
Then writing my blog post just became another to-do on my list. I wasn't getting joy from it. It was a chore. I knew something had to change – and change quickly.
So I found a great blogging strategist, a blog writing coach, who got me back on track. Daniela Uslan has helped me find joy in writing once again.
She gently asks me the right questions about what I enjoy when writing and has even helped hold my feet to the fire in order to get me on a writing schedule that worked for me.
I'm so glad I found her.
Sometimes we all need a little help in order to face our challenges.

8. Adam Connell – Blogger, online entrepreneur, and marketer

Staying productive while writing has been a big challenge for me.
While I'm still not as productive as I could be, certain changes I've made to how I start my day have had a huge impact.
I start each day with some meditation, organise my tasks then start writing a blog post that I've researched the afternoon before.
Then in the afternoon I do some research for my next post which I write the following morning.
That's followed by any email, social or comment management for my blog.
I've found that I'm more creative in the mornings and I'm better at editing/researching later on in the day.
Leaving tasks like email till later on help me maintain focus on the project at hand.

9. Danny Iny – Founder of Firepole Marketing, and best-selling author

The biggest writing challenge for me (and for a lot of writers, who probably don't realize it!), is trying to do two things at once – because writing really has two steps to it: figuring out what ideas you want to share, in what order, and (2) choosing the words to express them.
Doing both at once makes the writing process *much* harder, and the solution is to write a detailed outline first, so that you can separate the two steps out. That's done wonders for me, and for a lot of my students, too!

10. Jon Morrow – founder of Boost Blog Traffic, and former editor of Copyblogger and KISSMetrics

My biggest challenge was relearning how to write after losing the use of my hands.
For me, writing was always highly tactile. I was able to get into a rhythm that I never really appreciated until my condition (muscular dystrophy) got so severe that I couldn't really type anymore.
Thankfully, speech recognition software was taking off, so I was able to switch to Dragon Naturally Speaking and continue writing.
But it was a lot harder than I thought it would be. Writing by voice was an entirely different experience for me, and it took me a few months to get used to the rhythm and get my writing voice back.
Needless to say, I'm quite comfortable writing by voice now.
In the long run, I think it might've even made me a better writer than I was before.
It's certainly faster.

11. David Allen – Author of Getting Things Done, and founder of the David Allen Company

The biggest challenge I have about writing is creating a standard context, which I consistently access, to write, no matter what.
I still need to coach myself to create the time, space, and environment, and trust that the right writing will show up.

On … Self-Belief and Overcoming Perfectionism

12. Kevan Lee – Content Crafter, Buffer

I like things to be perfect when I publish them.
Personally, I sense this stems from my placing a certain amount of self-worth or ego in the content that I publish, which is something I'm continually keen to improve on. My challenge can be to simply hit Publish, to ship things, when I'd prefer to hold them tight until they are flawless.
"Perfect is the enemy of good" is something I think of often, and while I definitely feel there's a place for perfection (and the pursuit of perfection), what's been useful for me is embracing this idea of shipping early, putting your work out there and receiving feedback, and having the courage to create.
Doing it often has helped me overcome my fears, working with a deadline helps too. And the more I do things this way, the more I realize that the small imperfections that I've noticed often go unnoticed by others. All this really helps reinforce the great benefits of sharing your work, early and often.

13. Pat Flynn – Blogger, entrepreneur, podcaster, and writer

The writing of the first draft of my new book was a struggle for me because I wanted it to be perfect.
That first draft is really important I've learned through reading books like Bird by Bird by Anne Lamott and just hearing and getting advice from several other authors out there that you just have to write.
Some people actually take their delete key off their keyboard to force themselves not to be able to actually delete and get into edit mode.
You have to be in just creative mode, which is definitely the opposite of edit mode.
Then I decided, okay, I've been big on podcasting. I use my voice a lot.
I'm just doing a brain dump in this first draft, why don't I just talk it out and have it recorded and then have somebody transcribe that and have that become the first draft.
That's what I did. I was able to, in about two and a half weeks, finish my first draft of my book which is really cool.

14. Steve Scott – Blogger, nonfiction writer, Kindle publishing, and habit change expert

One of the biggest writing challenges I have faced in the past, and still face today, is perfectionism.
First there is a desire to always do better. The feeling that while what you write may be good, there must be some way to make it better.
Second there is the self-doubt that creeps in over time. More than once I have read something I wrote months before and just think it is awful.
Perfectionism is something that most authors face and must learn to combat.
There are a few methods I use to combat perfectionism.
  1. Good is good enough. Nothing you write will likely be perfect. Once you feel that what you write is good enough, ship it!
  2. Write often. Writing is a habit that should be done every day. You do not need to write 8 hours daily, writing that much may actually be counterproductive, but an hour or two each day is important. When you write this much, your work will seem better, because it will be better.
  3. Don't be too "wordy". I think the best writing is direct and to the point. You do not need a lot of flowery accoutrements in your writing. While editing, simplify your writing. With simple writing it is easier to decide if the point you have made is clear.
  4. Write first, revise later. Write a terrible draft, give it some time and go back and edit as a separate process. Genius is not in the writing, but in good solid editing. When you do good edits, you can let go of the need to make it "even better" because it should be really good.
  5. Send it to a professional editor. I outline. I write. I edit. THEN I send my work off to be edited again by a professional I respect. With two solid edits you can feel secure anything you write is "good enough".
  6. Don't take yourself too seriously. I don't think I am writing Shakespeare or that I am the next Ernest Hemingway. I hope my books make a good impact on people's lives, but I do not try to think that they need to be "revolutionary" or "life changing". All I hope for is to make them enjoyable and something that people will perhaps learn something from. Keep your ego in check when writing. The writing is not about you, it is about what you can do for others.

15. Bryan Hutchinson – Author, blogger and founder of Positive Writer

The biggest writing challenge I ever faced was myself.
The belief that I wasn't good enough and the extreme skepticism that I could write work that others would want to read.
In short, I doubted myself. It was debilitating and for years I didn't write because of it.
Overcoming doubt wasn't easy.
It took years.
I wrote in a private journal and I started blogs that I shared with only a few people in my circle of trust.
Over the years as I continued to write, and slowly, but surely, shared my work with more and more people, my confidence began to increase.
Of course, there's much more to the story than that, but ultimately, the key to overcoming doubt for me was actually writing for myself and eventually sharing my work with those who I knew cared about me and what I was writing about.
As my confidence increased I shared my work with more and more people.

16. Henneke – Copywriter, Author, Marketer, and Writing Coach

The biggest writing challenge I've faced is starting my blog. I didn't see myself as a writer. I didn't think I could blog. I had no confidence.
But I desperately wanted to leave my corporate job, so I needed a way out.
How did I overcome my self-doubt?
I took Jon Morrow's guest blogging course, and the main thing I learned was that writing isn't magic. You can learn how to apply writing techniques to make your content engaging, persuasive, and inspirational. I read a pile of copywriting books.
I started to study blog posts and analyzed what kept me reading on and when my mind started wandering off. With hard work and determination, most people can learn how to write well.
Now, I coach others to become better writers, and I'm not even a native English speaker. If you'd told me that two or three years ago, I would have said you're crazy.

On … The Craft of Writing

17. Johnny B. Truant– Indie author, blogger, and podcaster

Back when we started the Self Publishing Podcast, I was supposed to join Sean and Dave on the show as the "everyman" writer because I'd only written one book and couldn't manage to complete a second – despite years of trying.
The problem at the time was that my characters never really did anything. They just kind of stood around and talked.
Even when I added action, the action never went anywhere. Working with Sean and Dave helped me see that although I thought I was a "pure pantser" (making things up as I went along), I actually worked much better as something between a "pantser" and a "plotter."
Today, Sean and I work using "story beats," where we roughly map out the main points of what will happen and I figure out the details between them as I go.
That hybrid approach has changed me from a writer who couldn't finish a second book to one who now publishes 1.5 million words (about 1 1/2 times the full Harry Potter series) per year.

18. Gregory Ciotti  â€“ Lead Content Strategist and Writer for Help Scout

The greatest challenge I've faced is the temptation to impress. Writers are traffickers of wit and wisdom, and we want so badly to leave lasting impressions. But in trying to prove ourselves we can end up being selfish. I've always been fond of this quote from Harvard psychologist Steven Pinker: "Bad writers don't point to something in the world but are self-conscious about not seeming naïve about the pitfalls of their own enterprise."
To overcome this anxiety, write for an audience of one. A single person. Not a "persona," by the way, a real person. I've found having someone in mind creates a desire to serve. You'll care less about impressing a faceless audience and care more about solving the problems of someone in need.

19. Mary Jaksch – Author and Editor of Write To Done

My biggest writing challenge was starting to write for an online audience. When I started blogging, I was already a published author and my book, Learn to Love, was published in 7 different languages.
Just before starting my first blog, I had come back from a trip to Brazil. My book had just been translated into Portuguese and I felt proud to see a huge pile of my book displayed in bookstore at Rio de Janeiro airport.
As you can imagine, I felt pretty confident about my writing when I started to blog. I thought, ' Well, this blogging thing is technically challenging, but at least I know how to write!"
How wrong can you be…
When I finally published my first posts, I was in for a shock. First of all, nobody read my posts. In fact, for three months I only had two subscribers, my son Sebastian and my best friend Birgit. I was so desperate that I subscribed my cat, Sweetie – just to get up to three subscribers!
And when readers finally found me, they didn't like my way of writing.  It was demoralizing…
Really, the style of writing I had developed when writing my book didn't work at all online. I used long, complex paragraphs and had a preachy undertone that put off potential subscribers.
When I finally admitted that I had to change the way I wrote, I started studying all the research I could find about the way people read online. And then I adapted my style accordingly.
It took me a whole year to recalibrate my style of writing. These days, my mission is to help people become influencers and outstanding online writers. As an example, here is a post about how to evoke emotions in your writing.

20. Tim Brownson – Life coach, and blogger

My biggest challenge was rushing to publish. I never write a post before I need it and sometimes I'd be so excited I'd publish without editing properly.
I think after the 20th complaint that a blind monkey on acid would make fewer typos I realized I needed to take editing a tad more seriously or lose readers.
One of the best bits of advice I was given was to read each post out loud after editing as it will often highlight mistakes that the brain has ignored when reading. I still make mistakes, but probably about 5% of what I used to do.

21. Carol Tice – Freelance writer, author, and blogger at Make A Living Writing

One big one came early in my career, when I got my first shot at writing a long feature.
It was an expose on a right-wing group that had recently come to Los Angeles, and a woman who infiltrated their organization. I had a ton of amazing information, and my first draft for this 3000-word assignment was about twice as long!
I had no idea how I would cut it down. I was drowning. So the only thing to do was — get help.
I started with a writer friend who wrote for TV and had written a nonfiction book. I'll never forget the advice she gave me about using active, present-tense verbs instead of passive ones — once I turned "had been going to the store" into "went to the store" throughout, that alone cut some serious word count!
I think it was 5,000 words when I brought it to my editor and basically said, "Help!" He read it, and gave me a road-map of how to shrink it down, what could be cut entirely, what could be said more succinctly and how. I'll always be grateful. The final story was optioned for a movie — twice — and I ended up making over $20,000 from it.
Even better, I learned to ask questions of editors, and ask for help if you need it, an approach that's served me well with all sorts of writing clients. It's also the approach I used working with Jon to write my first guest post for Copyblogger — on his advice, we actually tossed out the first draft completely and I wrote an entirely new idea for the first post with his guidance. It ended up in Best of Copyblogger for that year.

On … The Business of Writing

22. James Chartrand – Blogger, copywriter, and founder of Men with Pens and Damn Fine Words

One might actually suggest that writing itself is the biggest challenge – and the only way to overcome it is by writing.
But that's getting philosophical, and I digress.
I've probably touched on every writing challenge that exists, at some time or another.
Writer's block, apathy, disillusionment, comparison bias… but I don't hang onto those for long.
They're all luxuries that can't coexist in a business environment.
If you want to succeed, if you want to make money, you need to get over yourself and get on with the writing work.
My most recent "luxury" was apathy towards my blog – I hadn't written for it in a long time because I was bored with the topic, disengaged with my audience and feeling like I'd said it all.
So I decided to go back through older posts and rework them completely, applying what I know today to make them so much better.
The exercise helped me get back to my roots, revisit the enjoyment I used to feel about blogging and sparked my interest in writing about new and related topics.
It worked so well that I recommend this to everyone, actually, and you can read more about it here.

23. Demian Farnworth – Chief copywriter for Copyblogger Media

Finding my way out of ghostwriting.
When I got my start as a freelancer I discovered that ghostwriting work was abundant.
I took it in by the loads. But I also discovered I hated doing it. Though I made decent money from it, I couldn't stand the fact that someone else was getting credit for it.
I learned that side of the business wasn't for me, so as the work dried up, I didn't take any new ghostwriting work on.
Instead, I started marketing myself as a professional writer for hire — someone who could help elevate the visibility of a company while still keeping his byline. I'm fortunate to be able to do that at Copyblogger.

24. Tom Evans – Writer, author's mentor, and teacher of mindfulness

My biggest writing challenge has always been promotion of a book once it's been written.
Writers can be quite self-effacing, shy and retiring kind of creatures and I fall into that category.
To date, my approach to marketing a book has been to write another one and another one, in the vain hope the latest book will somehow magically up sell the ones before. With my latest two books, I have taken a new approach.
I love writing, and creative endeavours in general, and this is why I've got stuck into writing another book as opposed to selling and promoting the one I had just finished.
So what I've done with my latest two books is to channel my creativity at their marketing.
This then doesn't make it either as scary or boring.
So what does my new world look like?
Well, I have my own podcast show, called The Zone Show, based on the last book but one, called The Zone. This has been the best networking tool ever.
I get to reach the tribes of my guests and many guests have their own shows and interview me in return.
My latest book, New Magic for a New Era, is the progenitor of a huge spin off industry. I am half way through creation of a self-study product to augment each chapter.
Each product I release creates more buzz for the book as well as more revenue. The whole result has been a spiral of creativity and sales.
This in turn has created a nice flow of passive income which by summer will give me enough income so I can get back to writing again without worrying about where the money is coming from.

25. Hugh C. Howey – Best-selling author of the "Molly Fyde" and "Wool" sagas

My biggest writing challenge was learning to write with an expectant audience.
It was so much easier to write my first five novels, back when the only people waiting with bated breath were my partner and my mom.
When I suddenly had tens of thousands and then millions of readers waiting on the next release, I became a lot more self-critical and a lot less self-confident.
The quality of my writing went down as I began trying too hard.
There were a few weeks where I deleted everything I wrote.
This caused me to panic, and I had to remind myself that I was just writing the stories I wanted to write, that I didn't have to please anyone but myself, that no one would read any of this other than my mom.
And my mom would always be proud.
Most of the challenges of writing have come with success, which is to say that they are great problems to have.
How to balance writing time with other demands. How to have a balanced family life with travel.
How to manage finances when income fluctuates. How to keep expectations realistic, enjoy the moment, but know that it is never meant to last.
It can be a rollercoaster, watching an entertainment career take off. But I wouldn't miss it for the world.

Just a Little Further, You're Almost There …

As a writer, realizing you've only got a vague idea of where you're going or wondering if you're going to reach your destination any time soon is never pleasant.
This roundup post has uncovered the challenges experienced writers faced on their individual creative journeys and revealed the solutions they found.
All of the interviewees have dealt with failures and successes of all types over the years, and they're still going. They've overcome problems we can all empathize with.
If you're struggling with your craft, and a solution isn't in sight, don't take this as a sign that you should put down your pen, turn around, and go home.
Instead, the next time you encounter a problem, use the 25 solutions in this post as directions for your creative journey.
You just have to be brave enough to keep going.



Author Bio:
Name:                     Bryan Collins
Website:                N/A
Little Biography:
Bryan Collins is a writing coach on a mission to teach you how to write. The author of a Handbook for the Productive Writer, Bryan wants to give you exclusive free samples from his book (plus time-saving social media goodies) on Become a Writer Today.
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Tuesday, 14 July 2015

7 Tips for Writers Drowning in a Sea of Unwritten Content

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The blank screen. The huge list of content to create. The intense desire to hide under the duvet.
You've got so much writing to do.
But your life is packed full. You don't have enough time.
So you get more behind every day.
What's worse, every other blogger you know seems to have no problem churning out post after post after post.
Are you the only one who struggles with their writing workload?
Don't believe it for a second.
If your biggest problem is not having enough time to write, you're perfectly normal. Almost every blogger out there feels the same way.

Why Every Blogger Feels Short of Time, Most of the Time

Bloggers struggle with a lack of time even more than most writers.
  • We have tons of content to produce: not just posts for our own blogs, but guest posts for other people's blogs, freebie incentives, ebooks, ecourses, social media updates …
  • We have a heck of a lot of distractions: social media, endless emails, comments to moderate and answer, people to network with, and the inevitable and unwelcome techy headaches that go with running a blog …
  • We have other work to do: either a day job – full-time or part-time – or an income stream (like coaching, or creating information products, or doing client work) that takes up most of our time.
So how do we get it all done?
Well, most bloggers simply don't.
They lose momentum with their own blog, posting so infrequently that readers drift away. They rarely or never guest post. They don't even make enough money to cover their hosting bill.
Eventually, they quit blogging altogether.
Are you slipping down that path too?
Trust me, I get it. Overwhelm can crush your writing spirit. You can only fight to keep up for so long. And even as you struggle on day by day, the temptation to give up grows and grows.
And yet … some bloggers do manage to make a huge splash.
They make the time to write – a lot. They constantly learn and improve.
They grow an audience. They get noticed. They make money.  It's hard work, sure, but it's incredibly rewarding to meet your goals and live your dreams.
So don't let your blog become yet another abandoned, dusty corner of the Internet.
Don't let your dreams fade and die.
Here's how to regain control of your writing schedule and turn things around:

Tip #1: Step Away from the Keyboard

When I'm faced with far too much writing and far too little time, sometimes I look at my to-do list, take a deep breath, and …
… panic.
No, I'm not recommending this. 😉 Panic-based writing really isn't a good idea.
But maybe you've seen this in your own work. You glance at your writing to-do list, immediately get a knot in your stomach, and then leap at the computer and type as fast as you can on whatever topic appeals at that moment.
You start at a breakneck pace, and you keep going without pausing to reflect.
An hour later, you realize that you hate the topic you chose, and you don't have enough material for a post anyway. Maybe you should just practice plastering a smile on your face and asking, "Would you like fries with that?"
A week later, you realize you forgot some crucial part of your content calendar (which exists only in your head) and wonder if anyone noticed.
Confession time: after returning from maternity leave and diving back into things, a month passed before I noticed I hadn't sent out a single issue of my supposedly weekly email newsletter … oops.
So don't panic. Instead, take another deep breath, and step away from the computer.
Grab a pen and paper, and write down any of the following:
  • Regular writing commitments. Daily, weekly or monthly. Blog posts. Email newsletters. New modules for your week-by-week ecourse. Ideally, use this as a basis for a content calendar, where you include a title (or at least a topic) for each piece of regular content over the next month.
  • One-off writing commitments. Guest posts. Email interviews. Individual client projects, if you're a freelance writer. You may want to merge this with your content calendar or have two separate ones: whatever works for you.
I like to plan on paper because it helps me focus. Here's what I've got on my plan for the next couple of weeks:

If you can't get everything done, figure out where ditching or delaying content will do the least harm. Your blog will probably be fine without a post this week – but that guest post you've promised to an editor really needs to get in by the deadline, or you're unlikely to be invited back in the future.

Tip #2: Stop Committing to So Much Writing

If you're constantly struggling to fit your writing into the time you have available … you're trying to do too much.
Well, duh. You knew that already. Except it seems to keep on happening.
If taking on too much is a recurring problem for you, you need to work on saying "no" – not just to other people, but to yourself.
Chances are, you've already got too much on your plate. So while you're building your "no" muscles, try the following:
  • Ask for extra time with guest posts or client projects (especially if the scope has increased beyond what was initially discussed – this gives you a good excuse). You definitely shouldn't make a habit of doing this, but it's better to be up-front and renegotiate a deadline rather than miss it entirely.
  • Cut down on how much you write for your own blog or newsletter. You could either do this by posting and emailing less frequently, or by writing shorter pieces. If you've never asked your readers how often they want to hear from you, find out: by blogging daily when they want two posts per week, you may well be losing readers as well as clogging up your writing time.
  • Reuse old material. This could be as simple as linking to posts from your archive, or it could mean dusting off an old post, updating it, and republishing it. If you've been blogging for a while, many of your readers probably have never read some of your early posts.
Saying "no" can be really tough, especially if you're worried about missing out on a potentially great opportunity, or if you're anxious not to offend anyone.
But it's how you say "no" that matters. Do it right and you'll protect yourself from writing overload without closing any doors.

How to Say "No" While Leaving Room for a "Yes" Later (on Your Terms)

A quick Google search will give you plenty of advice on saying "no" – but here's one simple trick that works for me:
Whenever someone asks you to write a guest post (or reply to interview questions, or take part in a podcast…) just respond like this:
Thanks so much for thinking of me! I'm really busy right now, but I might have some time in a couple of months. Could you drop me a line in [month] and I'll see if I've got space in my schedule?
This way, the onus is on them to remember to ask you again (and often they won't). If you decide, belatedly, that you actually would love to take them up on that opportunity, simply email again:
I've had a bit of time open up in my schedule, and wondered if you'd still like me to [write a guest post for you / be an interviewee on your blog / etc]? If so, just shoot me the details and I'll be glad to help!
You can use this technique on yourself too. Any time you're about to take on a new writing commitment, stop, tell yourself you're going to wait a few days before committing, and put a note in your calendar to review at an appropriate point.
Also think about how valuable each finished piece of content is. Sure, it's important to blog regularly, but if skipping a couple of posts this month means you can finish your opt-in incentive, that's probably an even better use of your time.

Tip #3: Use Your "Weird" Time to Sneak in Some Writing

Your life might look nothing like mine. (Right now, a good amount of my time revolves around two young children, mountains of laundry, and washing-up created in their wake.)
It's a safe bet, though, that your life – like mine – involves some "weird time."
Weird time (hat-tip to Naomi Dunford's fab marketing newsletter for introducing me to the term) includes all those little pockets of time where you're stuck waiting for something.
You're sitting in the car, waiting for pick-up time at your kid's school.
You're sitting in the dentist's waiting room, waiting for your appointment.
You're sitting on the sofa, waiting for an ad break to end.
It's easy to use weird time to flip through a magazine or stare into space or look at Facebook on your phone.
But nothing's stopping you from using it to write.
Sure, your pockets of weird time might be really small. But maybe, on an average day, you have a total of ten minutes or so.
You could use that time to jot down a bunch of ideas for blog posts or outline posts based on previous ideas. Keep a little notebook and a pen in your pocket or bag and you'll never have to stare at the clock in your dentist's waiting room again.
By the end of a week, you'll have clocked up a good hour of brainstorming and planning – and that could be all you need to get back on top of all your writing.

Multitask During Mundane Time

A not-too-distant cousin of weird time is mundane time.
Mundane time is the time you spend doing the dishes or driving to your day job or picking up the kids' toys or running on the treadmill.
It needs doing. It takes your physical presence but not necessarily much of your mental presence.
Mundane time doesn't gel well with writing – your hands are probably occupied – but it's an ideal opportunity to learn more about writing, blogging, or business.
If you've bought any audio seminars or webinars that you've failed to listen to, load them onto your phone or tablet so that you can fire them up during your next chunk of mundane time.
Otherwise, just subscribe to some good podcasts that help you with your goals. I'm currently enjoying This is Your Life (Michael Hyatt),  The Creative Giant Show (Charlie Gilkey), The Creative Penn podcast (Joanna Penn), and the new ProBlogger podcast (Darren Rowse).
Alternatively, if you're keen to use this time to create, try recording audio notes or outlines for blog posts using your smartphone or a digital recorder.

Tip #4: Ditch and Streamline Your Non-Writing Tasks

You've almost certainly got some blog-related tasks eating up what could be good time – things like replying to emails, being active on social media, uploading posts, and so on.
The usual advice here is to hire an assistant. And if you can afford to do so, please go ahead! But if you're blogging for passion not profit, or you want to make money but are barely scraping together enough income to cover the hosting bill, hiring an assistant might be a bit out of reach.
Instead …

Set Expectations about Response Times

Set expectations – yours and other people's.
With emails, you might want to include something on your contact page along the lines of "I normally reply to emails within 48 hours" to let readers know what to expect from you. That way, you can respond to emails in one batch, rather than dropping everything to answer each query as it comes in.
With comments, holding back from replying instantly can give your readers space to interact with one another, and you may find that you build a stronger community on your blog with a slightly "hands off" approach. People will learn not to expect you to reply right away.
And trust me, you do not need to be checking Facebook and Twitter every few minutes. Followers do not expect an immediate reply, and the nature of social media is such that you don't have to reply to everything.
Just remember, social media can be a distraction – and it pulls you out of the flow of writing.

Get More Efficient

Have specific times of day for certain tasks. You might, for instance, read and reply to emails at 11:00 am and 4:00 pm every day. You might only go onto social media sites during coffee breaks (set an alarm to go off after 10 minutes, so you don't lose track of time).
And, on a social media note, don't spread yourself too thin. Posting on five different social media sites is pointless – pick the one or two where your core audience is most likely to be active, and just use those.

Develop Processes for Repeated Tasks

You probably have all sorts of tasks that you do on a daily, weekly, or at least monthly basis. Even if these only take you a few minutes each time, that time adds up.
A clear process not only saves you time, but it also prevents you from forgetting crucial steps, and it means you can more easily hand over the task to an assistant in the future.
For instance, you could use the following:
  • Canned (template) responses for emails. If you find that readers email you the same questions repeatedly, come up with a simple response that you can customize easily. I use the Gmail extension Canned Responses for this, and I find it invaluable.
  • Checklists for tasks such as sending out your email newsletter. It'll save you time and help you be consistent. You'll also avoid embarrassing mistakes (like broken links that you forgot to check). Keep this wherever makes most sense for you: I use the notebook section of The Journal from DavidRM Software; you might prefer Scrivener, Google Docs, or even a Word document.
Here's the checklist I use for sending out weekly emails to my Writers' Huddle members:
Weekly Emails
Checklist:
  • Copy last week's email.
  • Change subject line.
  • Change date.
  • Follow pattern below for content.
  • Change latest seminar in footer if 1st Monday.
  • Test.
  • Schedule for Monday, 11:15 am Eastern.
Huddle emails pattern:
  • 1st Monday – new seminar announcement
  • 2nd Monday – seminar reminder; if you enjoyed this seminar, you might also enjoy…
  • 3rd Monday – this time last year…
  • 4th Monday – this time two & three years ago…
  • (5th Monday – mini-course to check out)

Tip #5: Focus on the Quality of the Result, Not the Quantity of the Writing

In the blogosphere, you can get caught up in numbers easily. Perhaps you find yourself focusing on how many posts you've written, or how many words you've written … and that could be taking your attention away from what matters.
Would you rather write ten so-so guest posts that bring you twenty new readers each, or write one fantastic guest post that brings you two hundred new readers (and the attention of some big name bloggers)?
Either way, the numbers are the same: you get two hundred new readers. But writing ten posts – even ten hasty posts – probably will take you longer than writing one. Plus, pouring your heart into that one great post will be much more rewarding.
When you're setting your goals, look for alternatives that will take less time but net you similar (or perhaps even greater) rewards.
That might mean the following:
  • Spending three hours on a single weekly blog post, not five hours on five daily posts.
  • Sending out a monthly newsletter with great fresh content, not a weekly one with a couple of sentences and a few links.
  • Producing one great ecourse as an opt-in incentive, rather than a library of five mini ebooks.
Don't get me wrong; quantity still matters.
Five guest posts going up in a single week will make more impact than five posts going up across five months. But simply being prolific won't be enough to make you successful – and doing so could easily make you burn out fast.

Tip #6: Stop Waiting – Use Your Best Ideas Now!

Maybe you've got some great ideas that you're sitting on for now … until your blog is bigger. Until you have the right guest posting opportunity. Until you feel ready to write them.
But by ignoring the ideas you already have, you're forcing yourself to spend time coming up with even more ideas – time that could be spent writing the ones you already have.
So stop saving your best ideas for some perfect future time. You can – and will! – have more great ideas in the future. By using the great ideas you already have, you'll stretch the mental muscles for coming up with new ones.
Plus, those big opportunities might not come at all until you've written the best posts you're currently capable of.
It's only by writing your best posts that you grow as a writer – so that the next time you have a great idea, you can make even more of it.
When you've exhausted your best ideas list, it's time to generate some more. Try the following:
  • Stop waiting for the muse to strike. Intentionally brainstorm new ideas. "Weird time" is good for this (see above). You may struggle to allow yourself time to play around with ideas and research when you've got loads of words to write … but strong ideas make for easy-to-write posts.
  • Survey your readers to find out what they want to read. This may well surprise you. One of my most popular posts, 7 Habits of Serious Writers, was suggested by a reader comment. I used the title word-for-word and acknowledged them in the post.
  • Revisit the ideas you threw on the scrapheap. Even your so-so ideas might, with a little bit of work, become something truly special.

Step #7: Become a Super-Productive Writer by Batching Similar Tasks

You probably already know it's a good idea to batch routine tasks together – replying to a bunch of emails at once, rather than answering each as it comes in, for instance.
While writing is a bit more creative than many other tasks, you can still use the batching system.
The different stages of the writing process – coming up with ideas, creating plans, drafting, and then editing – can be tricky to do one after the other. Some involve more creative energy (ideas, drafting) and other are more analytical (plans, editing).
So, instead of starting with an idea, going straight from that into a plan then a draft, and so on, try this week-long plan. (Feel free to tweak the timings to suit you.)
  • Monday (am): Come up with 10 ideas for your blog and 10 ideas for guest posts.
  • Monday (pm): Write outlines for five posts for your blog and five guest posts.
  • Tuesday and Wednesday: Draft several posts over two days. Just pick an outline you wrote yesterday, copy it into your document (or the WordPress editor), and start writing. Having something down on the page is a huge psychological boost.
  • Thursday: Edit your posts, looking for ways to add greater value to the reader – e.g., by including clear action steps, or links to further information.
  • Friday: Proofread and publish your posts – or if they're guest posts, submit them to the blog editors.
Batching tasks like this may feel unnatural at first (for instance, when you finish the first draft of a post, you may feel the urge to edit it right away), but frequently switching gears between different types of tasks can be hugely inefficient.
And think of it like this, how will you improve your productivity unless you try something that feels different? Doing the same things will lead to the same results.

What Will YOU Do Differently This Week?

No blogger ever feels they have enough time to write. (If you think it's different for the big names, check out this post by father-of-three Darren Rowse.)
If you want to be more productive, be more proactive.
Get focused on your goals, look for crafty ways to achieve more with less work, and streamline your writing process as much as possible.
You don't need to try every one of the tips above right away – but if you can get even one or two of them implemented in your writing life, you'll see a huge difference.
So this week, choose one idea from the post to put into action. Write it down, commit to it, and review how your writing's going in a week's time.
Don't let overwhelm drag you down. Get back on top of your writing.
And soon other bloggers will look at your writing output and wonder:



How on earth do they do it?



Author Bio:
Name:                     Ali Luke
Website:                http://zenoptimise.com/
Little Biography:
Ali Luke is author of Publishing E-Books For Dummies, and Head of Content at Zen Optimise. If you'd like more help with the "plan-write-edit" process (not just for e-books!) then check out her free video training, The Writing Process for Bloggers – no opt-in required.
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Tuesday, 10 February 2015

4 Bombproof Formulas for Openings That Grab Readers and Don’t Let Go

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Do you hear that?
Drip, drip, drip.
That's the sound of sweat falling from a blogger's brow.
Drip, drip, drip.
Writing an effective opening is damn hard work. If you don't hook your reader within the first eight seconds, they'll click a link and disappear, perhaps forever.
Drip, drip, drip.
That sound is the difference between an amateur and a professional. Whether you write for a living or not, breaking sweat over your openings is a sign you're serious about your craft.
Like Stephen King.
Even he admits he spends months perfecting the beginnings to his stories. That's because, book or blog post, the rules are the same: lose your reader in the beginning and you've lost them for good.
But, what if you don't have the luxury of spending as much time as it takes? What if a deadline is looming? And what if you know your post could be great, but you're not sure how to begin?
Don't worry.
You just need some simple formulas you can copy. Formulas that practically guarantee that you open strong every time.
But my eight seconds are up.
So let's get started.

The Writing Formulas You Must Steal from the Master Copywriters

In a nutshell, copywriting is writing that sells.
If the reader is not sold by the time they reach the last paragraph – or if they don't even read that far – the writing has failed and the writer goes hungry.
Great copywriting captures the reader's attention and persuades them to take action, and a great blog post should do the same.
Because as a blogger, you may not be persuading your reader to buy a product or service, but you sure as hell are persuading them to do something. You want them to give you their attention, believe that your ideas hold value, and take action on your advice.
Copywriting excels at this kind of persuasion. And while great copywriting is part art, the highly persuasive writing you've read on countless billboards, magazine advertisements, and online marketing campaigns is driven by tried-and-tested formulas that have worked for decades.
These copywriting formulas are the E=MC2 of copywriting, and (with a little work) you can adapt them to write persuasive openings that grab your reader's attention from the first line.

1) Problem-Agitate-Solution

Problem-Agitate-Solution is an old-school formula that copywriters have used for years to put food on the table.
Let's break down this three-part formula down:
  • Problem – introduce a problem the reader is experiencing.
  • Agitate – use emotional language to intensify the problem.
  • Solution – offer a credible solution to the problem.

How To Adapt This Formula to Your Openings

The Problem-Agitate-Solution formula can be used as is to create a powerful opening for a post that promises to help readers tackle a pressing problem.
Let's see it in action with some examples.

Example #1

New bloggers often complain about a lack of website traffic. As a result they feel frustrated and anxious about how they're spending their blogging time. Let's tackle this problem for them.
[Problem] Are you sick and tired of writing blog posts that nobody reads?
Now  let's whip up our reader's emotions:
[Agitate] Millions of aspiring bloggers just like you publish posts every day, worry about SEO, and wonder if they should spend hundreds of dollars advertising on Facebook. But unless you spend your time in the right places, you're never going to build the kind of audience you need to grow a successful blog.
Now we offer the reader a lifeline:
[Solution] What if I told you there's a better way? What if I told you guest blogging could help you attract thousands of new readers?
See how this formula uses a problem to draw the reader in?

Example #2

Even more serious bloggers find it difficult to make time for growing and monetizing their blogs. Let's address their problem using this formula.
[Problem]  168. That's how many hours there are in a week, and if your blog is growing, you probably feel like this isn't enough.
[Agitate] You've got social media accounts to manage, posts to write, a new design to roll out, and a hundred and one other tasks that come with growing and monetizing your busy blog. What if I told you your lack of time is holding your blog back?
[Solution] What if I told you it's time to get help?
Successful bloggers know the fastest way they can monetize their blogs is by outsourcing tasks like design, social media, and even their email inbox.
Deciding what to outsource and what to do yourself is tricky, so I interviewed ten top bloggers and asked them what they outsource and what they work on themselves. Here's what they said.

Example #3

New writers often wonder if their writing is good enough and how they can get advice. Using the Problem-Agitate-Solution formula, we can help them out.
[Problem] Do you ever feel like your writing is being ignored? [Agitate] Are you tired of getting rejected by editors? Are you sick of seeing your ideas sink without a trace?
Do you wish you knew how to make your writing truly resonate with your audience?
[Solution] Don't worry.
Lots of new writers and bloggers face these struggles, but the ones who succeed get help – they hire a writing coach. Find the right coach for you by using the resources in this post.

Real-World Example

Lots of bloggers have trouble writing a professional bio for their social media profile.
Courtney Seiter agitates this problem and then provides a solution on the Buffer Social blog.

2) AIDA

AIDA stands for Attention, Interest, Desire and Action, and it's one of the most popular copywriting formulas in the advertising industry.
Firstly, you grab the attention of your readers quickly and directly, usually with a bold first line, some powerful words, or by making a dramatic statement.
Then, pique their interest by explaining what you're going to offer them – the offer should directly address their needs and wants.
Next, create desire by explaining the measurable benefit of your offer. Providing proof, such as a case study, will help build the desire.
Finally, prompt the reader to take action.

How To Adapt This Formula to Your Openings

Since a call-to-action works best in the closing of a blog post, we're going to use the first three elements of the AIDA formula to create a compelling, benefit-led opening.
Take a look at the following examples:

Example #1

Returning to the topic of guest posting, new bloggers may have heard about this strategy for building their blogs, but they often don't know why it works or how to pitch blogs.
Let's start by making a bold claim:
[Attention] If you're publishing your best work on your blog, you're wasting your time. If you're really serious about growing your blog, you need to give this content to the biggest sites in your niche, for FREE.
Now that you've got your readers' attention, let's whet their appetite.
[Interest] I'm talking about guest blogging. Writing quality content for the biggest sites in your niche is the quickest shortcut towards growing your blog. And in this post, I'll teach you exactly how to do it.
Finally, use a real-world example to build credibility and desire:
[Desire] If you're unsure about giving your best stuff away, what if I told you just one quality guest post could attract over 10,000 new visitors and 500 subscribers to your website? You'd probably tell me I'm crazy (I was also skeptical until I wrote my first guest post), which is why I'm going to present a case study for you. I'll explain how a client gained 10,000 readers and 1,000 email subscribers from just one guest post.
And I'll provide a step-by-step explanation of how my client succeeded with guest posting that you can easily follow and achieve the same results.

Example #2

Serious bloggers understand one of the best ways to monetize their blogs is to grow their email list and then create something of value to sell to that list. However, lots of serious bloggers struggle to balance list-building with the other tasks that come with running a busy blog.
Let's write a blog post opening for this audience:
[Attention] If you manage your own social media accounts, prepare to be shocked. You're wasting your time. [Interest] Yes LinkedIn, Twitter, and Facebook probably drive some traffic to your blog, but your social media following is practically worthless compared to your email list. If you really want to make more money from blogging, you need to prioritize your email subscribers over your social media followers.
[Desire] Last year, I outsourced the management of my blog's social media accounts and concentrated exclusively on growing my email list. Today, I have more than 10,000 subscribers, and during a recent product launch, I generated over five thousand dollars in sales.
In this post, I'm going to reveal how I grew my email list so fast, why you need to outsource, and the first step you should take to begin monetizing your blog today.

Example #3

It's a rare type of writer that doesn't want to share their work, find an audience, and even make a little money. As a blogger, you know that a blog is a great platform for this audience, but a surprising number of writers don't have a blog.
So let's introduce the concept of blogging to these writers using AIDA and connect it to their desires to either get paid or find an audience for their work:
[Attention] Would you like to get paid to write? [Interest] If you want to find an audience, get free feedback about your work, and even make a little money from writing, blogging is the perfect platform for you.
[Desire] I started blogging two years ago, and since then I've self-published a book, sold over 2,000 copies, and made several thousand dollars from my fiction. You can do the same.

Real-World Example

Bryan Harris of Video Fruit uses the AIDA formula all the time.
In the introduction of his post about growing a list through giveaways, he even encourages readers to take action and sign-up to receive 13 promotional strategies for their giveaways.

3) Bob Stone's "Gem"

Bob Stone was an American copywriter and direct response marketer who worked during the early- and mid-twentieth century.
Stone invented this copywriting formula for sales letter and direct response advertising, but today it's used in dozens of types of promotional materials and works great for blog posts too.
The steps for Bob Stone's Gem are:
  1. Start with your strongest benefit.
  2. Expand on this benefit.
  3. Explain how the reader can experience this benefit.
  4. Back up your statement with support copy.
  5. Tell readers what they'll lose if they don't act.
  6. Sum up the most important benefit.
  7. Include a call-to-action.

How To Adapt This Formula to Your Openings

To use Bob Stone's formula to create a killer opening, we're just going to use the first three steps. (But you can use the remaining steps to inspire the rest of the post.)

Example #1

For our first example, let's return to the new blogger who is having trouble finding an audience for his website.
We'd start by describing the strongest benefit behind your post.
[Strongest benefit] If you want to attract more website traffic, I have a solution for you –  guest posting. I used this strategy to increase traffic to my website by 1,000 percent in just three months. Now we expand upon the benefit by going into more detail about this traffic strategy with a specific example:
[Expand] Instead of spending hours writing for my website, I wrote posts about topics relevant to my readers for popular websites like Boost Blog Traffic and Copyblogger. These posts will continue to send traffic to my site for months to come.
Then, describe how your readers can write their first popular guest post:
[Explain] In this post, I'm going to walk-through step-by-step how I came up with attention-grabbing  ideas, successfully pitched them to big blogs, and then wrote my popular posts.
I'm also going to tell you how I convinced readers to click-through to my website and what I did with all this extra traffic.

Example #2

Serious bloggers know that webinars are a great way of generating an income from blogging. Let's use Bob Stone's formula to describe this benefit and then expand on it with real-world information.
[Strongest benefit] If you're ready to monetize your blog, it's time to run a webinar. [Expand] Webinars are one of the best ways you can become an authority in a niche, forge a bond with your readers, and make extra money from your blog. During my last webinar, I collected over 1,000 new email addresses and made five thousand dollars.
[Explain] Sold? Good. Before you run your first webinar, you must take certain steps to guarantee success. You need to pick the right topic, write a script, and test your tools. And in this post, I'll walk through these steps with you.

Example #3

For new writers, learning the basics of copywriting is one of the quickest ways they can get paid for their work.
Fortunately for them, this is something you can teach them. So let's use this formula to draw them into a post about copywriting.
[Strongest benefit] Learn the basics of copywriting and you can make a thousand dollars from writing in just three months. [Expand] I know because that's how I got started. If you're new to copywriting, it's a type of writing that's used to sell products and services. It's also the perfect writing style for an online audience.
[Explain] In this post, I've gathered over 20 proven copywriting formulas that will help you get started with a copywriting business.

Real-World Example

Ramit Sethi's Ultimate Guide To Money was one of his most popular posts last year. In his introduction, he pitches the benefits of his post as a "gift" that will help readers make money.

4) The Approach Formula

Copywriters adapted this formula from a template often used by door-to-door salesmen.
It's a soft-sell where the writer works hard to make the right initial impression on the reader.
There are six parts to this formula:
  1. Arrive
  2. Propose
  3. Persuade
  4. Reassure
  5. Make an offer
  6. Ask for the order

How To Adapt This Formula to Your Openings

To use this formula for writing a highly effective blog post opening, we'll borrow the first four steps.
We'll arrive by saying something the reader will agree with – something non-threatening that shows we're on the same page.
Then we'll propose a certain course of action. Something that most people who agree with our arriving statement would find reasonable.
Next we'll gently persuade the reader that this course of action is the correct one.
And finally we'll reassure them by overcoming any possible objections.
Let's take a look at some examples…

Example #1

New bloggers who just want to get their blog up and running often feel overwhelmed by the sheer number of things they have to learn.
Let's using the Approach formula to become the white knight that can rescue them.
We "arrive" by saying something these new bloggers will likely agree with to build trust.
[Arrive] Blogging is harder than it looks. You have to master the technical side of running a blog, figure out what to write about, and then get people to visit your blog.
Then we'll make a proposal – that they should focus on just a few things:
[Propose] But if you're a new blogger, you only need to concentrate on a few activities and learn several new skills to grow your blog.
Next, we'll persuade them that this is the right course of action: by giving some evidence – our own experience:
[Persuade] When I first started blogging the sheer number of tasks and things to learn overwhelmed me. It's embarrassing to admit this, but I almost gave up. It was only when I started to focus on a few key activities and skills that I started to see results.
Finally we'll reassure them by saying it will be easy:
[Reassure] So don't worry, I'm going to make it super easy for you. In this post, I'll explain what you should focus on today, the blogging activities you can ignore (at least for now), and the simple secret to getting the traffic you desperately crave.

Example #2

Returning to an earlier scenario, how can we use the Approach formula to persuade serious bloggers to focus on building their email lists?
[Arrive] You take blogging seriously. You're in it for the long term, and you keep a watchful eye on your blog metrics to measure your growth. [Propose] But in reality, only one blog stat is worth caring about: the number of subscribers on your email list. Every top blogger worth their salt will choose an email subscriber over a new social media follower any day.
[Persuade] Email subscribers are more likely to read and share your content, they're more likely to comment on your posts, and when the time is right, they are almost always the first to open their wallets.
[Reassure] Building your email list doesn't have to be difficult. In fact, you can double the growth of your email list using a simple "content upgrade," the strategy advanced bloggers use to increase opt-ins on their blogs.
Using my blog as an example, I'm going to show you how to create content upgrades without spending a lot of time or money on them. I've even got a free checklist that will help you create your first content upgrade today.

Example #3

New writers, often wonder how long it will take to master their new craft.
Let's use the Approach formula to make a good initial impression and then propose an idea this audience should love.
[Arrive] Becoming a great writer doesn't happen overnight. [Propose] You know there's no quick fix or great secret to writing mastery – it simply takes practice. In fact, in his popular book Outliers, Malcolm Gladwell suggests that it takes 10,000 hours of practice to truly master a craft.
But unguided practice is a terribly inefficient way to learn. That's why it may be time for you to hire a coach.
[Persuade] A writing coach will allow you to combine practice with the experienced feedback required to hone your skills in the fastest possible time. A writing coach will guide you past obstacles that could block you for hours, days, or even weeks working alone.
[Reassure] But if engaging a writing coach sounds complicated and expensive, don't worry – I'm going to keep this simple. In this post, I'll share the five things new writers should look for in a coach. I'll even show you how to get coaching for free.
I'm going to keep this simple: new writers who are ready to get help should look for five things from their next writing coach.

Real-World Example

Leo Babauta's entire blog is geared towards making the right impression on his readers.
In the opening line of this post, he explains that stress causes health problems. Then, he proposes five small things that readers can do to reduce stress, and then he persuades us to take action because his five suggestions only take a few minutes.
The body of Leo's post goes on to back up his claim.

Now Get Out There and Open Like a Pro

I'm not going to lie to you; openings are tough. (Just ask Stephen King.)
But, they're damn important too. Without a strong opening, the rest of your post won't even get read.
Let that sink in for a second. The rest of your post won't even get read.
You must hook your readers from the first line of your post. Fortunately, with these bombproof copywriting formulas, you can now do it with minimal sweat.
So when you draft your next post, borrow one of these formulas for the opening. And if you have to write more than one to find out what works best, that's OK.
Writing magnetic openings is one of the most important skills an ambitious blogger can learn.
And you now have four different formulas for success.
So get out there and open like a pro.
Your readers will reward you with their time and attention.


Author Bio:
Name:                     Bryan Collins
Website:                N/A
Little Biography:
Bryan Collins is a writing coach on a mission to teach you how to write. The author of a Handbook for the Productive Writer, Bryan wants to give you exclusive free samples from his book (plus time-saving social media goodies) on Become a Writer Today.

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